Earlier, one saw Salman Khan fans flaunting their Being Human tees and watches as a mark of their love for the star and his charity foundation.
Now, expect to see the fans zooming around on Being Human-branded scooters.
After launching successful Being Human merchandise stores across Mumbai, Salman has now given his charitable foundation a new set of wheels -- the actor has tied up with Suzuki Motor Corporation to launch a Being Human branded Access scooter.
The actor launched the scooter at a Suzuki showroom on Thursday.
The scooter will cost around Rs.58,975 in Mumbai.
All Suzuki dealerships will act as outlets for Being Human apparel and merchandise.
The tie-up will step-up in three phases, starting with Being Human branded apparel and progressing to biking accessories. The revenues earned from this sale will be used for causes such as education of the underprivileged, cataract operations, heart surgeries and bone marrow donation camps.
Salman launched the Being Human merchandise in 2009 with watches and apparel and has gained popularity thanks to the star's association with it.
Currently, Being Human has outlets in Mumbai, Ludhiana and Ahmedabad but the collaboration with Suzuki will take the charitable foundation and its branded merchandise across the country wherever Suzuki has its dealerships.
"I am really happy that Suzuki has launched a co-branded Being Human scooter. Suzuki's nationwide network will help the Foundation increase its reach in its mission to provide education and healthcare for the underprivileged," said Salman at the launch.
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