\Thanks to the widely spread positive word of mouth around the film, Ranveer Singh and Sonakshi Sinha's 'Lootera' has received a good response at the box-office.
Vikramaditya Motwane-directed Lootera, produced by Balaji and Phantom, opened to a strong domestic collection of Rs. 5.15cr on Friday. Even before its release, a positive word of mouth on the film was floating across on social media and within the industry which helped the film take a good initial.
Positive reviews continued which resulted in a steady rise in the business in the range of 25-30% over the weekend. Early estimates indicate that the opening weekend collection would be in the range of Rs 19 cr; exemplary for a film with a defined audience and given a controlled urban multiplex release.
Business has been particularly strong in the territories of Mumbai, Mysore, West Bengal and Punjab. The gross collections in the opening weekend in the international markets are already in excess of $700,000.
Made at a total cost of 32cr (including P&A), while major recoveries have happened through non-theatre sales, theatre revenues have kept the regional sub-distributors happy and hugely augmented the film's profitability.
The other release Policegiri, Sanjay Dutt's first big release after his recent jail sentence, is a larger-than-life South remake and clearly targeted at the multiplexes but even there the business isn't anything to rave about.
The coming week has several small films lined up for release but the most prominent release happens to be Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag starring Farhan Akhtar in the role of Milkha Singh. The recent trailers of this biopic received an encouraging response and the film hold's immense promise. The only prominent small release of the week happens to be BA Pass starring Shilpa Shukla of Chak De India fame.
Top Hindi Films this Week
Film: Lootera
Position: 1
Director: Vikramaditya Motwane
Cast: Ranveer Singh, Sonakshi Sinha
Upside: Good performances, poignant direction, melodious old-world music, fairy-tale romance
Downside: Shallow story, a little long and stretched
Running Week: 1
Trade Comments: The collection on Friday was around Rs 5.15 crores and the business showed a steady rise over the weekend with the unanimous positive word of mouth. Early estimates indicate that the opening weekend collection is in the range of Rs 19 crore.
Film: Policegiri
Position: 2
Director: KS Ravi Kumar
Cast: Sanjay Dutt, Prakash Raj, Prachi Desai
Upside: Sanjay Dutt trying his best to revive his action star image
Downside: Over-the-top action, Sanjay Dutt's pairing with the much younger Prachi Desai, absolute formula, nothing new to offer
Running Week: 1
Trade Comments: The larger-than-life film is clearly targeted at the single screens but even there the business isn't anything to rave about.
Film: Ghanchakkar
Position: 3
Director: Raj Kumar Gupta
Cast: Emraan Hashmi, Vidya Balan, Rajesh Gupta, Namit Das
Upside: Decent performances, interesting premise
Downside: dull humour, stretched second half, gets repetitive after a while
Running Week: 2
Trade Comments: After the initial hype fizzled out, the business showed no rise. Being unanimously panned by audiences and critics alike, the film at most will recover its cost.
Film: Raanjhanaa
Position: 4
Director: Anand L Rai
Cast: Dhanush, Sonam Kapoor, Mohammed Zeeshan Ayyub, Swara Bhaskara
Upside: Dhanush's charming performance, Sonam's matured act, good direction, good music, not the regular love story plot
Downside: Goes off-track in the second half
Running Week: 3
Trade Comments: Hit
Film: Fukrey
Position: 5
Director: Mrigdeep Singh Lamba
Cast: Pulkit Samrat, Manjot Singh, Varun Sharma, Ali Fazal, Richa Chadha
Upside: Interesting story, crazy characters, refreshingly real life humour, good performances
Downside: Ali Fazal's cliched track
Running Week: 4
Box-Office Verdict: Hit
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